Marketing of Information in LIS

Authors

  • Rajaram  K Librarian, K.S.Rangasamy Institute of Technology, Namakkal. Tamil Nadu, India
  • S. Jeyachitra
  • B.S. Swaroop Rani

Abstract

This is of greatest significance to the information industry. It is possible that after having given an initial development impetus to the market, present suppliers could be seriously threatened or even completely wiped out by new entrants. New entrants are going to find it easy to come in at each end of the market, i.e. the top and the top and the bottom. At the bottom the entry price is negligible and small groups or individuals can expect to find a viable niche. This should not be a problem to present industry, but if these are the spearheads of a major broker movement, then revenue pattern will be altered.

 

Keywords: marketing, information industry, marketing research, strategy, information broking

 

Cite this article :

K. Rajaram, S. Jeyachitra, B.S. Swaroop Rani, Growth & Impact of Health Science Research Output in India: A Citation Study, Current Trends in Information Technology, 2015; 5(2):   26-29p.


 

Downloads

Published

2015-07-29

Issue

Vol. 5 No. 2 (2015)

Section

Research Articles

License

Declaration and Copyright Transfer Form

(to be completed by authors)

I/ We, the undersigned author(s) of the submitted manuscript, hereby declare, that the above manuscript which is submitted for publication in the STM Journals(s), is not published already in part or whole (except in the form of abstract) in any journal or magazine for private or public circulation, and, is not under consideration of publication elsewhere.

  • I/We will not withdraw the manuscript after 1 week of submission as I have read the Author Guidelines and will adhere to the guidelines.
  • I/We Author(s ) have niether given nor will give this manuscript elsewhere for publishing after submitting in STM Journal(s).
  • I/ We have read the original version of the manuscript and am/ are responsible for the thought contents embodied in it. The work dealt in the manuscript is my/ our own, and my/ our individual contribution to this work is significant enough to qualify for authorship.
  •  I/We also agree to the authorship of the article in the following order:

Author’s name                                    

 

1. ________________

2. ________________

3. ________________

4. ________________

 

We  Author(s) tick this box and would request you to consider it as our signature as we agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal.